| Stealing My Ideas From Under Me!
I don't think people
give enough credit to ideas and the people who create them.
Yes, you can easily create your own ideas, but I find most
people can't see the obvious in front of them.
It takes just one idea and follow through to become
fantastically rich. So why aren't more people rich?
Well I think most people's skewed perception of reality
is probably to blame. Secondly I think that most people are
just down right lazy.
When an idea that produces thousands and even millions of
dollars is stolen from you, it hurts. It is like
a crummy boyfriend or girlfriend, it only takes one...maybe
two for a smart person to make sure it doesn't happen again.
I had my brain burglarized when I started off my
marketing career. I knew being young that people wouldn't
take me seriously....the way a seasoned veteran like Dan
Kennedy can book a prospect without really giving any
goods away.
So I gave away a little too much information to a couple about
their coaching business hoping that they would have me do
their marketing for them.
"Not only had I figured
out how to market their entire business inside and out, but
I
had it planned out a decade down the road what it should
look like and what it would look like!"
They saw dollar
signs and after inviting me to their "summer house' for the
weekend I thought it was a done deal. After all, they'd be
idiots not to hire me.
Well, about the same time I did the same thing
for a woman
who owned a product that was perfect for QVC and to sell in
mass with direct mail. I had the perfect target market down.
I knew exactly what she had to do first, the order of marketing,
the copy in the marketing, the show she needed to be on.
For years this woman had
limped along making a few
sales here and there and trying market the thing herself...a
complete failure.
So I thought she'd be an idiot not to hire
me to make these sales happen for her in order to grow a legitimate
business... One that had lots of backend and could last her a
lifetime.
 Well, I was naive....very naive. The couple who had
the coaching business left me by accident on their mailing
list and I soon found out that they took all of my advice,
radically changing their business!
Then one day while flipping channels (just to kill 5
minutes) I saw the woman's product on the very same show, presented
in the very same manner, for the very same price, etc. etc.
etc!
Well, used and abused I did feel, but I'm glad it
happened. It validated three things for me. First, never give
the goods out so freely. Two, people can be cheap idiots. Three, I
certainly know what I'm talking about when it comes to
marketing.
See, I learn fast.
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