| There is one
thing I hear all the time that is completely and utterly
false. I hear experts who teach people how to
market their own services and products tell clients and
customers they should not hire a copywriter because they
are learning or can learn what copywriters know.
The truth is that something is
better than nothing when it comes to marketing. And if
hiring a copywriter is something you don't want to do, then
that's fine.
But most people completely
butcher their own copywriting. This is one big thing I
noticed while apprenticing under Dan Kennedy. The people who sent
in for critiques, their pieces were 8 times out of 10 times pretty dismal.
As a business owner or
entrepreneur, it doesn't matter which you are, you find out
what you are good at and stick with it. Find out where
your time is best spent and out source the work. Your
business depends on this action alone.
And always work with and seek the
guidance of people who know more then you do...like your
life depended on it. |
